Adam Ayers

Number 5 Podcast – William Gorfein – PeerLogix

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We talk with William Gorfein about PeerLogix (OTC: LOGX) which is the recognized leader in the global OTT data-as-a-service space. The company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from virtually every open-source OTT network, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms, and strategic investors. OTT (over-the-top) refers to providing television and film content over the internet which implies that a content provider is going over the top of existing internet services. #ott #bittorrent #analytics #ondemand #tv #movies #music

What do you do for a living?


Where did you grow up, what was it like?

Fort Worth Texas. It was an incredibly stereotypical suburban existence. I could not have asked for anything more. That said, I grew up in a household of academics who were always encouraging creativity and did not put any undue boundaries on what I “could” do with my life. I credit this for the paths I have gone down and to what has shaped my intuition when at a crossroads.

What did you think you wanted to be when you grew up?

Inventor. Astronaut. Nothing has changed. I create things to this day (2 patents successfully under my belt). And my main non-financial goal is to go to space which is becoming ever more feasible thanks to Jeff, Elon, et al

What are you passionate about?
Love data. I program financial trading algorithms on the side. More of an obsessive hobby rather than a passion. I also like behavioral psychology — interesting to try and game theory peoples’ behavior in real-time.

What were you put on this Earth to do?

Survive and thrive.

How’d you make your first dollar? 

Selling candy on the bus in middle school. 60-minute bus rides with 12 years olds == hungry kids. There was another kid on the same bus who also tried to pull this off but I had access to Costco and he didn’t, so let’s just say my superior supply chain helped me win out.

What was your first job once you graduated college?

I worked for a “cloud network provider” in Irvine CA. We migrated companies to the cloud then charged monthly to maintain the clients (and have recurring revenue). This was tough as I was the first line of defense when something went “offline” (i.e., “please check to make sure its plugged in” – Me on every tech service call)

What are your personal goals for the next 5-10 years?

Buy a house; raise a family; sell the co (maybe). In my 20s, I lived a life of financial insecurity as many of us entrepreneurs tend to do. Now I’m going to try and have my cake and eat it too by benefiting from what I’ve created while having the tangible accomplishments of normal people (ie. 3-5 years of good tax returns and credit)

Do you have any books you would recommend for us to read?

Dave Calhoun’s (Boing CEO, formally Nielsen CEO) book about how companies win is remarkably simple and perpetually prescient.

What’s next, what else are you working on?

Financial algorithms in Python. I want to be an ace data scientist at some point in the future (ace is a relative term).

What can we do to help you?

Camaraderie, solidarity, and potentially intros to entertainment folks who can benefit from streaming viewership info.

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