As long as there have been celebrities, there have been companies driving truckloads of money up to their houses, looking to have them shill their product, whatever it may be. Brad Pitt pushed Pringles, Justin Bieber a line of nail polish, and who can forget Jamie Lee Curtis and her love for Activia yogurt? Even... Read More
When it comes to data, countless companies sit idly on a veritable gold mine of customer information that can be used to increase growth, improve customer retention, and even inform future product research and development. There are countless reasons for this costly inaction: disorganized or “messy” data formats, a failure... Read More
A career in technology has almost limitless potential. With the explosion in the use of technology across most industries, there’s a wide field for tech professionals looking for a good job in any field they have an interest in. Indeed, tech professionals have an excellent chance to progress as far... Read More
Often when a technology or e-commerce company is thinking long and hard about how to expand customer growth and sales, it falls into the trap of casting too wide a net. Sure, what company wouldn’t love to tap an enormous market and all the potential that represents? There’s just one... Read More
The technology industry is in a near-constant state of evolution. Workplace culture is also changing, with options such as remote work and flex hours. That’s why it’s important for tech leaders to hire employees who can thrive in a fast-paced environment. To help companies looking for the right IT candidates and tech pros on... Read More
Many people in the business world use SEO and digital marketing synonymously. Let’s get down to business and make some sense of these buzzwords. Hint: They are NOT the same. “It’s a common misconception,” says Jess Holmes, founder and CEO of Wildish Digital, “SEO is a part of digital marketing. Digital... Read More
